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Netflix announced today the cast of its new, as yet untitled limited series about Spotify.

cast of Netflix Spotify series
(L-R): Edvin Endre, photo by Marica Rosengård; Ulf Stenberg; Gizem Erdogan, photo by Sandra Myhrberg; Joel Lützow, photo by Andreas Fred; Christian Hillborg, photo by Mattias Lindbäck — Courtesy of Netflix

Inspired by the book The Spotify Play by Sven Carlsson and Jonas Leijonhufvud, business reporters at the Swedish financial newspaper Dagens Industri, the new Netflix historical drama centers on Spotify, the Swedish start-up that shook the music industry and became one of the world’s leading music services.

Starring in the scripted series are Edvin Endre (Blinded, Fortitude, Vikings) as Daniel Ek, co-founder and CEO of Spotify; Ulf Stenberg (The Hunters, Beartown, Love Me) as Per Sundin, former CEO of Sony Music and Sony BMG in Sweden;  Gizem Erdogan (Love & Anarchy, Caliphate, Hidden: Förstfödd) as Petra Hansson, former Spotify General Counsel; Joel Lützow (Gåsmamman, The Sandhamn Murders, The Inspector and the Sea) as Andreas Ehn, former Spotify Chief Technology Officer; and Christian Hillborg (The Last Kingdom, Before We Die, The Bridge) as Martin Lorentzon, co-founder of Spotify.

At the height of piracy, established heavy-hitters were fighting against where the turbulent music industry was heading. The series centers on young Swedish tech entrepreneur Daniel Ek and his key partners, who revolutionized an entire industry by offering free, legally-streamed music around the world. It is a story about how hard convictions, unrelenting will, access, and big dreams can help small players challenge the status quo — in the case of Spotify, by evolving the way we can all listen to music.

A production of Yellow Bird UK (Young Wallander), the drama is directed by Per-Olav Sørensen (Quicksand, Home for Christmas, Nobel), with Christian Spurrier (Silent Witness, MI-5) as Head Writer. Berna Levin is the Executive Producer, Eiffel Mattsson the Producer, and Luke Franklin the Development Producer.

The series, which will consist of six forty-five minute episodes, recently went into production and will launch globally on Netflix in 2022.

Stay tuned for updates.


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Netflix Announces Cast of New Swedish Original Series About Spotify
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