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The (streaming) eagle has landed: Today Viaplay launched its direct-to-consumer streaming service in the US.


Viaplay, the Nordic region’s leading producer of original content, launched today its highly-anticipated direct-to-consumer streaming service in the US. This follows the company’s limited launch on Comcast’s Xfinity platforms roughly fourteen months ago.

Today’s broader launch means that anyone in the US with an internet connection, a device that can stream video, and the $5.99-per-month subscription fee (after a seven-day free trial), will be able to access Viaplay. Content includes Viaplay’s slate of premium international series, films, and documentaries — with titles ranging from atmospheric and suspenseful Nordic noir crime dramas, to provocative and stylish young adult series, to dark comedies and beyond — all subtitled in English.

Viaplay series available exclusively on the platform include:

  • Danish-Faroese mystery-crime drama Trom, starring Ulrich Thomsen (The Blacklist, Banshee) and Maria Rich (Follow the Money, Rita)
  • Norwegian thriller Furia, starring Ine Marie Wilmann (War Sailor, Troll) and Pål Sverre Hagen (Valkyrien, Kon-Tiki)
  • Acclaimed Swedish drama Threesome, co-starring Lucien Laviscount (Emily in Paris)

The streamer’s extensive line-up also includes internationally acclaimed titles, such as:

  • A Man Called Ove (recently remade as A Man Called Otto, starring Tom Hanks)
  • Academy Award®-winning dark comedy Another Round, starring Mads Mikkelsen (Hannibal)
  • Award-winning psychological thriller Partisan (Best Series winner at Canneseries 2020)
  • Fascinating documentary Operation Cannabis
  • Seasons 1-2 of the award-winning comedy-drama series Love Me (Älska mig)
  • Seasons 1-3 of comedy-drama Pernille
  • Young adult series Delete Me (akin to Euphoria)
  • Historical drama The Emigrants (Utvandrarna), starring Sofia Helin (The Bridge) and Gustaf Skarsgård (Vikings)
  • Smash-hit financial drama Exit, one of Norway’s most streamed series, which stars some of Scandinavia’s top acting talent, including Simon J. Berger (Don’t Ever Wipe Tears Without Gloves), Agnes Kittelsen (Dag), Tobias Santelmann (Atlantic Crossing), Pål Sverre Hagen (Beforeigners), Jon Øigarden (Mammon), Ine Marie Wilmann (Bloodride), and Rolf Lassgård (A Man Called Ove), amongst others.
  • All three films in the renowned Millennium/The Girl with the Dragon Tattoo trilogy

Viaplay will also have the exclusive US premieres of more than 50 premium series and films. Upcoming premieres include:

  • Provocative crime thriller Cell 8, set in the US and Sweden
  • Biopic The Dreamer – Becoming Karen Blixen (Drømmeren), starring Connie Nielsen (Gladiator)
  • Season 3 of mystery-crime drama Face to Face (Forhøret), starring Lars Mikkelsen (The Witcher)
  • WWII drama Gold Run (Gulltransporten), starring Sven Nordin (Wisting)
  • True-crime drama The Congregation
  • Critically-acclaimed historical drama Margrete: Queen of the North (Margrete den første), starring Trine Dyrholm (The Legacy)
  • Gritty crime series Fenris
  • The streaming premiere of Hilma, the biopic about Swedish artist Hilma af Klint, directed by Academy Award® nominee Lasse Hallström (Chocolat, The Cider House Rules) and co-starring Academy Award® and Emmy® nominee Lena Olin (Hunters, Alias).

Said Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select:

“Viaplay’s direct-to-consumer streaming service is now widely available in the US. As the global leader in original Nordic content, we’re excited for US audiences to have access to more new series and films from the Nordic region than ever before, and at just $5.99 with thousands of hours of high quality, exclusive programming, Viaplay offers subscribers an incredible value for their streaming dollars.”

With the US, Viaplay extends its reach beyond the Nordic and Baltic countries, the UK, Poland, and the Netherlands to North America, with the company extending it even further when it launches its direct-to-consumer offering in Canada on March 7, 2023.

In the meantime, folks in the US who’d like to subscribe to Viaplay should visit https://viaplay.com/us-en/. The service is available in the States via the iOS and Android apps for mobile phones and tablets; on Chromecast devices; on Smart TVs, Android TV, Google TV, Amazon Fire TV, and Apple TV streaming devices; and on the Chrome, Edge, Firefox, and Safari web browsers. The service is also available through Comcast’s Xfinity platforms and Xumo platforms, and as part of The Roku Channel’s Premium Subscriptions line-up.


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Viaplay Launches Direct-to-Consumer Streaming Service in the US
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