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Apple TV+ has set the premiere date for La Maison, a new fashion-focused contemporary French drama with a star-studded cast.

La Maison
La Maison: Lambert Wilson as Vincent LeDu — Photo credit: Roger Do Minh

La Maison is a new one-hour, French-language drama set within an iconic Paris-based high-fashion atelier. A behind-the-scenes look at the contemporary, ever-evolving world of fashion and aspirational French elegance and luxury, the ten-episode series follows two illustrious, dysfunctional, and powerful rival families as they vie for dominance in the cutthroat world of high fashion.

The highly-anticipated series stars César Award nominees Lambert Wilson (De Gaulle), Amira Casar (Call Me by Your Name), Anne Consigny (Elle), and Florence Loiret Caille (The Bureau); César Award winners Carole Bouquet (En thérapie) and Antoine Reinartz (Anatomy of a Fall); Most Promising Actress and Actor César Award winners Zita Hanrot (Fatima), and Pierre Deladonchamps (Stranger by the Lake); Most Promising Actor César Award nominee Corentin Fila (Being 17); and rising star Ji-Min Park (Return to Seoul).

Set where high fashion meets high stakes, La Maison draws viewers into a realistic and immersive behind-the-scenes look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s legendary haute couture house, LEDU, hanging by a thread.

Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve, and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game, as this is more than acquiring just another brand — it’s about revenge.

La Maison
La Maison: Carole Bouquet as Diane Rovel — Photo credit: Roger Do Minh

La Maison premieres globally with the first two episodes on Friday, September 20, on Apple TV+, followed by one episode weekly on Fridays through November 15, 2024.

Based on an original idea by Alex Berger, who serves as executive producer, the series is created by showrunners José Caltagirone and Valentine Milville and directed by award-winning directors Fabrice Gobert (The Returned) and Daniel Grou (Lupin). Emmanuelle Bouilhaguet also serves as executive producer. La Maison is a TOA – The Originals of America production in conjunction with multi-award-winning studio TOP – The Originals Productions (The Bureau / Le Bureau des Légendes).

Watch on Apple TV

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La Maison: Premiere Date Set for Apple TV+ French Fashion Saga
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