Nordic streaming service Viaplay announced today its expansion in the US and the stateside premieres of several new shows and seasons.
Viaplay, the streamer focused on programs from the Nordics (Denmark, Finland, Iceland, Norway, and Sweden), has expanded its accessibility in the US with the Viaplay channel on Prime Video, available as an add-on subscription via Prime Video Channels. The Viaplay channel went live today, April 17, 2024. The monthly subscription fee is $5.99 a month, and for folks who are eligible, there’s a 7-day free trial.
Today’s announcement comes roughly two months after the company shut down its app and direct-to-consumer streaming service in the US and Canada, in favor of building growth in North America via partnerships, such as with Comcast Xfinity, The Roku Channel, and Xumo, where Viaplay content has remained available. Now fans of Nordic noir and other Scandinavian/Nordic programs and films have another place to access it.
For folks who may not be familiar with Viaplay, its content focus is on the Nordic region’s high-quality and psychologically-penetrating series and films — from atmospheric and suspenseful crime dramas and provocative and stylish young adult series, to award-winning dramas and riveting documentaries.
Subscribers to the Viaplay channel on Prime Video Channels will have immediate access to thousands of hours of premium Nordic and European content, including:
- Nordic Noir/Crime Dramas, including Lars Mikkelsen in Face to Face, an intense interrogative drama; Fenris, featuring mysterious disappearances in a wolf-inhabited forest; Trom, a mystery set in the picturesque Faroe Islands; Detective Maria Kallo, based on the bestselling book series; DNA, a Danish police drama co-starring Oscar®-nominated actress Charlotte Rampling; Black Sands, a dark, popular Icelandic mystery; and all three films from the renowned Millennium/The Girl with the Dragon Tattoo trilogy.
- Young Adult Series, including provocative dramas Threesome and Delete Me, and coming of age LGBTQ+ short form series One of the Boys.
- Dramas, including The Architect, the award-winning dystopian dramedy starring Eili Harboe (Succession), called “vicious and funny” by The New York Times; International Emmy®-nominated The Dreamer – Becoming Karen Blixen starring Connie Nielsen (Gladiator); and Swedish “TV Drama of the Year” nominee Limbo.
- Documentaries, including The Most Remote Restaurant in the World, a “can’t miss documentary” (Forbes) following the nearly impossible journey of a chef to set up shop in a remote location; Crime Scene Sweden, a shocking, in-depth look at infamous Swedish murders; and Liv Ullmann: A Road Less Travelled, a star-studded, intimate portrait of the legendary actress.
In addition, subscribers will have access to a steady stream of new series and films not available anywhere else, with highlights including:
- Furia: Season 2: Hit political action thriller following the threat of radical right-wing forces in Europe — premieres Thursday, April 25
- Börje – The Journey of a Legend: Record-setting, six-part drama series on NHL icon Börje Salming, starring Valter Skarsgård (Katla) and Jason Priestley (Beverly Hills, 90210) — premieres Thursday, May 2
- Gold Run (Gulltransporten): WWII feature film starring Sven Nordin (Wisting), based on a thrilling true story and Viaplay’s most successful and streamed Original Film of all time — premieres Tuesday, May 7
- Murderesses (Morderczynie): An adaptation of Katarzyna Bonda’s best-selling true crime book, which follows a police officer uncovering treacherous family secrets — premieres Tuesday, May 21
Said Vanda Rapti, Viaplay Group EVP Viaplay Select & Content Distribution:
“We’re thrilled to increase the Viaplay subscription channel’s distribution in the United States. This shows the universal appeal of high-quality Nordic and European content and will make these titles more accessible to viewers across the United States than ever before, including Viaplay’s record-setting Swedish-English drama series Börje – The Journey of a Legend coming May 2nd. Nordic Noir is truly just the beginning, as Viaplay offers a broad content line-up from thrilling crime dramas and relatable character-focused dramedies to fascinating true stories and gripping documentaries.”
To see the range of Viaplay’s content and to subscribe, visit the Viaplay channel’s landing page on Prime Video Channels.
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